Acceptable Use Policy
Last updated: February 2026
Introduction
This Acceptable Use Policy ("AUP") governs your use of A.X.E.L Portal and related services provided by THEAX LTD (Company No. 11980590), trading as Axel Up. This policy applies to all users of our platform and services.
By using our services, you agree to comply with this policy. This AUP should be read alongside our Terms of Service and Privacy Policy.
License Scope
Your subscription to A.X.E.L Portal grants you:
- A non-exclusive, non-transferable license to use the platform
- Access limited to the number of seats purchased
- Personal or business use only (not for resale or redistribution)
- Access only during active subscription period
Each seat is intended for use by one individual user. Sharing login credentials between multiple people is not permitted.
Prohibited Uses
You must not use our services to:
Technical Violations
- Scraping or automated access: Use bots, scrapers, or automated tools to access the platform
- Reverse engineering: Attempt to reverse engineer, decompile, or extract source code from our software
- Circumvention: Bypass security measures, rate limits, or access controls
- Interference: Disrupt or interfere with the platform's operation or other users' access
Content Violations
- Illegal content: Store, process, or transmit illegal or infringing content
- Malicious use: Upload malware, viruses, or malicious code
- Offensive content: Include hateful, abusive, or discriminatory content in leads, quotes, or invoices
- Spam or fraud: Use the platform for spam, phishing, or fraudulent activities
Commercial Violations
- Competitor development: Use our platform to develop competing products or services
- Reselling access: Sublicense, rent, or resell access to the platform
- Benchmark testing: Conduct performance testing for competitive analysis
Usage Limits
Fair Use Policy
Our services are subject to fair use guidelines. Excessive usage that impacts system performance or other users may result in rate limiting or service restrictions.
Rate Limiting
API calls and platform actions may be rate limited to:
- Ensure fair access for all users
- Maintain system stability and performance
- Prevent abuse and automated attacks
Storage Limits
Storage allowances vary by subscription plan:
- Free trial: Limited storage for demonstration purposes
- Paid plans: Generous storage limits as specified in your plan
- Overage: Additional storage may be available at extra cost
Account Responsibilities
Password Security
You must:
- Use a strong, unique password for your account
- Keep your login credentials secure and confidential
- Not share passwords with unauthorized individuals
- Notify us immediately of any suspected account compromise
Authorized Users
Account administrators are responsible for managing team member access and ensuring all users comply with this policy. Remove access for departing team members promptly.
Multi-Factor Authentication
We strongly recommend enabling multi-factor authentication (MFA) for enhanced account security. We may require MFA for accounts processing sensitive data.
Content Standards
All content created or stored through our platform must be:
- Legal and compliant with applicable laws
- Professional and appropriate for business use
- Free from offensive, discriminatory, or harassing language
- Respectful of others' intellectual property rights
This applies to all data you input including leads, quotes, invoices, expenses, notes, and communications.
Enforcement
Warning Process
First-time violations may result in a warning with opportunity to rectify the issue. We may provide guidance on bringing your usage into compliance.
Service Suspension
Repeated violations or serious breaches may result in temporary suspension of your account while we investigate.
Account Termination
Severe violations or failure to address repeated issues may result in permanent account termination. We will provide 30 days' notice for policy violations, except for security threats which may result in immediate termination.
Data Export
Before account termination, you will have the opportunity to export your data in standard formats. See our Terms of Service for data retention periods.
Reporting Violations
If you become aware of any violations of this policy, please report them to us immediately at:
- Email: security@axelup.dev
- Subject: AUP Violation Report
- Include: Details of the violation and any supporting evidence
We investigate all reports promptly and maintain confidentiality where possible.
Changes to This Policy
We may update this policy to reflect changes in our services or legal requirements. Material changes will be communicated with 30 days' notice via email or platform notification.
Continued use of our services after policy updates constitutes acceptance of the revised terms.
Company Information
THEAX LTD
Company Number: 11980590
Registered Address: 3 Crompton Street, Bury, United Kingdom, BL9 0AD
Trading as: Axel Up (axelup.dev) and A.X.E.L Portal (portal.axelup.dev)
Questions about acceptable use?
Contact us at info@axelup.dev or
Report violations at security@axelup.dev