I Build Websites That
Actually Bring In Work
Not a massive agency. Not a freelancer who disappears. Just one person who understands both business and code — building websites for small businesses, tradesmen, and anyone who needs a site that performs.
The Short Version
I'm Axel. I've been running businesses for over 10 years. I've done e-commerce, coffee machines, digital marketing — and through all of it, the same thing kept coming up: most small businesses have terrible websites.
They're either paying £50/month for a template that looks like everyone else's, locked into contracts they don't understand, or they've got nothing at all. Tradesmen, local businesses, startups — same story everywhere.
So I started Axel Up to fix that. One flat fee. A proper website. Yours forever. No subscriptions, no lock-in, no nonsense.
Why Listen to Me?
I didn't just learn to code and start calling myself a web designer. I studied business, studied marketing, and ran real companies before building for others.
BSc Business & Management
University of Salford, Manchester · 2013–2017
Understanding how businesses actually work — operations, finance, strategy. Your website isn't just a design project, it's a business tool. I treat it like one.
MSc Digital Marketing
University of Salford, Manchester · 2017–2018
SEO, conversion optimisation, customer journeys — the stuff that turns a website from a digital brochure into an actual lead generator. Built into every site I make.
University of Salford, Manchester
10+ Years Running Businesses
I've been running businesses in some shape or form for over 10 years. E-commerce, retail, services — I've dealt with every problem you have. I know what works because I've lived it.
Full-Stack Developer
Every site is hand-coded. No WordPress, no Wix, no templates. From landing pages to e-commerce — faster load times, better SEO, and a site that's truly yours.
Who I Build For
Small businesses and tradesmen who are getting ripped off by web design right now.
Big agencies charge £2,000–£5,000 and lock you into monthly contracts. DIY builders give you a cookie-cutter template that looks like everyone else's. Neither option focuses on what actually matters: getting you found on Google and turning visitors into customers.
I work with tradesmen, local service businesses, startups, and anyone who needs a website that performs — not just exists. I know how people search for local services. And I know that a £50/month subscription over 2 years costs £1,200 for something you never even own.
£497. One payment. 5 pages. Your code. Forever. Need a professional email or an online shop? Those are optional add-ons — not hidden extras. That's the model I wish existed when I was building my own businesses.
Not Just a Desk Job
I've been on site, in the mud, under floorboards. I understand the businesses I build for because I've done the graft myself. That — and I can hold two Guinness at once.
The Best Man
I've also been fortunate enough to have been a best man. Standing up for your mates on their big day — delivering the speech, keeping the groom calm, making sure everyone has a good time. It's the kind of trust you don't take lightly.
How I Work
No Bullshit Pricing
£497 for your 5-page website. Optional add-ons like professional email or e-commerce if you need them — but the core price is clear from day one. No surprises on the invoice.
Fast Delivery
7 days from brief to live. I don't drag projects out for months. You need a website, not a pen pal.
You Own Everything
The code, the design, the domain. If you want to leave tomorrow, you take it all with you. No lock-in.
Direct Communication
You talk to me. Not a project manager, not a chatbot, not a support ticket. Me. The person building your site.
Ready to Get Started?
No hard sell. Just tell me about your business and I'll tell you what I'd build. If it's a fit, we go from there.