Privacy Policy
Last updated: February 2026
Introduction
AxelUp.dev ("I", "me", "my") is committed to protecting your privacy. This policy explains how I collect, use, and safeguard your personal information when you visit my website or engage my freelance services.
I am based in Manchester, UK and operate in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information I Collect
Information You Provide
When you use the project estimator, contact form, or engage my services, I may collect:
- Name and contact details (email address, phone number)
- Company name (if applicable)
- Project details and requirements you share
- Communications between us
Information Collected Automatically
When you visit my website, I may automatically collect:
- IP address and approximate location
- Browser type and device information
- Pages visited and time spent on site
- Referring website
How I Use Your Information
I use your information to:
- Respond to your enquiries and provide project estimates
- Deliver freelance services you have engaged
- Send project updates and relevant communications
- Improve my website and services
- Comply with legal obligations
Legal Basis for Processing
I process your data based on:
- Consent: When you submit a contact form or estimator request
- Contract: To fulfil services you have engaged
- Legitimate interests: To improve my services and website
- Legal obligation: For tax and business records
Data Sharing
I do not sell your personal information. I may share data with:
- Email services: To send you estimates and communications (Resend)
- Analytics: Anonymised usage data via Cloudflare Analytics and Google Analytics to understand site traffic (Google Analytics data is processed by Google LLC)
- Legal requirements: If required by law
Data Retention
I retain your personal information for as long as necessary to provide services and comply with legal obligations. Typically:
- Enquiries: 2 years from last contact
- Client records: 6 years for tax purposes
- Analytics data: 26 months
Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to processing
- Data portability
- Withdraw consent at any time
Security
I implement appropriate technical and organisational measures to protect your data. However, no internet transmission is 100% secure, and I cannot guarantee absolute security.
Changes to This Policy
I may update this policy from time to time. Significant changes will be noted on this page with an updated revision date.
Questions about your data?
Contact me at axel@axelup.dev