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Privacy Policy

Last updated: February 2026

Introduction

AxelUp.dev ("I", "me", "my") is committed to protecting your privacy. This policy explains how I collect, use, and safeguard your personal information when you visit my website or engage my freelance services.

I am based in Manchester, UK and operate in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information I Collect

Information You Provide

When you use the project estimator, contact form, or engage my services, I may collect:

  • Name and contact details (email address, phone number)
  • Company name (if applicable)
  • Project details and requirements you share
  • Communications between us

Information Collected Automatically

When you visit my website, I may automatically collect:

  • IP address and approximate location
  • Browser type and device information
  • Pages visited and time spent on site
  • Referring website

How I Use Your Information

I use your information to:

  • Respond to your enquiries and provide project estimates
  • Deliver freelance services you have engaged
  • Send project updates and relevant communications
  • Improve my website and services
  • Comply with legal obligations

Legal Basis for Processing

I process your data based on:

  • Consent: When you submit a contact form or estimator request
  • Contract: To fulfil services you have engaged
  • Legitimate interests: To improve my services and website
  • Legal obligation: For tax and business records

Data Sharing

I do not sell your personal information. I may share data with:

  • Email services: To send you estimates and communications (Resend)
  • Analytics: Anonymised usage data via Cloudflare Analytics and Google Analytics to understand site traffic (Google Analytics data is processed by Google LLC)
  • Legal requirements: If required by law

Data Retention

I retain your personal information for as long as necessary to provide services and comply with legal obligations. Typically:

  • Enquiries: 2 years from last contact
  • Client records: 6 years for tax purposes
  • Analytics data: 26 months

Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing
  • Data portability
  • Withdraw consent at any time

Security

I implement appropriate technical and organisational measures to protect your data. However, no internet transmission is 100% secure, and I cannot guarantee absolute security.

Changes to This Policy

I may update this policy from time to time. Significant changes will be noted on this page with an updated revision date.

Questions about your data?
Contact me at axel@axelup.dev

Let's talk