How to Get More Bathroom Fitting Customers in 2026

If you're a bathroom fitter and work has gone quiet, you're not alone. The trade is competitive, and the fitters who stay busy year-round are the ones who've figured out how to get found online. Word of mouth is great, but it's not enough on its own anymore.

Here's what actually works for getting more bathroom fitting customers in 2026 — practical stuff you can start doing this week.

1. Nail Your Google Business Profile

When someone searches "bathroom fitter near me," Google shows a map with three businesses. That's your Google Business Profile. If you're not in those top three, you're invisible to anyone who doesn't scroll past them.

Here's how to get your profile working harder:

• Fill in every single field — services, areas covered, business hours, description
• Choose the right categories — "Bathroom remodeler" as primary, with secondary categories like "Plumber" or "Tiling contractor" if they apply
• Add photos every week — completed bathrooms, mid-project shots, before-and-afters. Google rewards profiles that are regularly updated
• Post updates — share a completed job every week or two. It signals to Google that you're active

A complete, active profile is the single easiest way to get more local visibility without spending a penny.

2. Collect Reviews (With Photos)

Reviews are everything in the bathroom fitting trade. A potential customer choosing between two fitters will almost always go with the one who has more positive reviews. It's human nature.

But here's what most fitters miss: ask customers to include photos in their reviews. A five-star review that says "Great job" is good. A five-star review with photos of the finished bathroom is ten times better. It's proof. It sells your work for you.

Make it easy:

• Text customers a direct Google review link after the job is done
• Ask on site — "If you're happy with the bathroom, a Google review with a photo would really help me out"
• Respond to every review, good or bad

Aim for a steady stream rather than a burst. Two or three reviews a month looks more natural to Google than twenty in a week.

3. Build a Website With a Before/After Portfolio

Bathroom fitting is one of the most visual trades there is. Customers want to see what you can do before they pick up the phone. A website with a proper before-and-after portfolio is the most powerful sales tool you can have.

Your website should include:

• A gallery of completed bathrooms — before and after shots for each project
• Clear service descriptions — bathroom renovations, wet rooms, en-suites, disability adaptations
• Your service area — "Bathroom fitter covering Leeds, Bradford, and West Yorkshire"
• Contact details on every page — phone number, click-to-call on mobile, contact form
• Customer testimonials — pull quotes from your best Google reviews

A professional bathroom fitter website built with SEO in mind will rank for the searches that matter. Template builders like Wix can't match a hand-coded site for speed and search performance.

4. Get Your Checkatrade Profile Working

Checkatrade is worth having for bathroom fitters, but most profiles are poorly optimised. Here's what makes the difference:

• Upload your best bathroom photos — at least 10-15 project photos
• Link to your website — profiles with a website link get more trust and more clicks
• List specific services — "Full bathroom renovations," "Wet room installation," "Walk-in shower fitting" rather than just "Bathrooms"
• Respond to every review — shows you're active and professional

Checkatrade works best as one part of your marketing, not the whole thing. It's good for visibility while your website builds up organic traffic.

5. Target the Right Local SEO Keywords

Local SEO is how you show up when people search for bathroom fitters in your area. The searches you want to rank for include:

• "Bathroom fitter near me"
• "Bathroom renovation [your town]"
• "Wet room installer [your area]"
• "Bathroom fitter [your county]"
• "En-suite installation near me"

To rank for these, you need a website with:

• Location-specific pages — if you cover multiple towns, create a page for each
• Service-specific pages — separate pages for bathroom renovations, wet rooms, shower installations
• Blog content — posts like "How much does a bathroom renovation cost in 2026?" or "Walk-in shower vs wet room — which is better?" target searches people are actually making

Every page and post is another chance to show up on Google. Over time, this compounds — your site gets stronger the longer it's live. A website built for bathroom fitters with proper SEO structure gives you the best starting point.

6. Use Social Media (Bathrooms Are Highly Shareable)

Here's something a lot of bathroom fitters don't realise: bathroom transformations are some of the most shareable content on social media. People love before-and-after reveals. A good bathroom transformation can get thousands of views on Facebook and Instagram.

You don't need to be a social media expert. Just do this consistently:

• Post before-and-after photos of every job — even a simple side-by-side image works
• Record short video walkthroughs of completed bathrooms — 30 seconds is plenty
• Share tips — "3 things to consider before renovating your bathroom" type posts build trust
• Join local community Facebook groups — when someone asks for a bathroom fitter recommendation, you want to be the name people tag

Even two or three posts a week keeps you visible. Consistency matters more than perfection.

7. Run Google Ads for Quick Leads

If you want enquiries fast, Google Ads puts you at the top of search results immediately. For bathroom fitters, this works well because:

• Bathroom renovations are high-value jobs — a single conversion easily covers the ad spend
• You can target specific areas so you're only paying for relevant clicks
• People searching for "bathroom fitter near me" are ready to buy, not just browsing

The key: you need somewhere good to send the traffic. Running ads to a Checkatrade profile means the customer sees your competitors too. Running ads to your own bathroom fitter website means they see only you.

8. Build a Referral System

Referrals are still gold in the trades, but you can be smarter about them:

• Leave business cards and a fridge magnet after every job — simple but effective
• Offer a referral incentive — "Recommend us to a friend and get £25 off your next job"
• Follow up 2 weeks after the job — a quick text asking if everything's working fine keeps you top of mind
• Ask directly — "Know anyone else thinking about a new bathroom?" works more often than you'd think

9. Partner With Plumbers and Tilers

Some of the best leads come from other tradesmen. Build relationships with:

• Plumbers who don't do full bathroom fits — they get asked regularly and need someone to refer to
• Tilers who get asked about full renovations — offer to subcontract them on your jobs
• Kitchen fitters — customers doing a kitchen often think about the bathroom next
• Estate agents and landlords — they need bathrooms done regularly for rental properties

A referral partnership where you send work both ways is one of the most reliable lead sources in the trades.

The Bottom Line

Getting more bathroom fitting customers isn't about any single trick. It's about building a system — Google Business Profile, reviews with photos, a proper website with a portfolio, local SEO, social media, and smart partnerships.

The fitters who stay booked up are the ones who invest in being found online. Start with the basics, stay consistent, and the enquiries will follow.

If you want a professional bathroom fitter website that showcases your work and brings in customers, we can have you online in 7 days. One-time payment, no monthly fees, and built to rank on Google.

Axel

Full-stack developer specializing in Shopify and Django. Building automated e-commerce solutions.