How to Get More Electrical Customers in 2026

If you're an electrician and your phone isn't ringing as much as you'd like, it's not because there's no work out there. It's because customers can't find you. The way people find tradesmen has completely changed, and electricians who adapt are the ones staying busy all year round.

Here's what actually works for getting more electrical customers in 2026.

1. Get Your Google Business Profile Sorted

When someone searches "electrician near me," Google shows a map with three businesses. That's your Google Business Profile. If yours isn't set up properly, you're invisible to every one of those searchers.

Here's what to do:

• Fill in everything — services, service area, hours, photos, business description
• Set your primary category to "Electrician" and add secondary categories like "Electrical installation service" and "Emergency electrician"
• Post updates regularly — completed jobs, seasonal tips, special offers. Google favours active profiles
• Add photos every week — consumer unit upgrades, rewires in progress, finished jobs. Real photos from real jobs

A fully completed, active profile is often the difference between showing up in that top three and not showing up at all.

2. Collect Reviews Like Your Business Depends on It

Because it does. When a homeowner sees two electricians — one with 12 reviews and one with 85 — they're calling the one with 85 every time.

Make reviews part of your process:

• Send a text after every job with a direct link to your Google review page
• Ask on site while the customer is happy — "If you're pleased with the work, a quick Google review would really help me out"
• Respond to every single review. It shows professionalism and Google uses response rate as a ranking factor

Don't be shy about asking. Most happy customers are glad to help — they just need a nudge.

3. Build a Proper Website

Your Google Business Profile gets you noticed, but a website is where you close the deal. It's the difference between "one of several electricians" and "the electrician I'm going to call."

A good electrician website gives you:

• Dedicated pages for each service — rewires, consumer unit upgrades, EICRs, fault finding, outdoor lighting. Each page can rank for its own search terms
• A professional first impression — when someone Googles your name after a recommendation, your website is what they find
• A place to send ad traffic — running Google Ads without a website means sending people to Checkatrade where they compare you with competitors

A hand-coded website built with SEO in mind will outperform any template site from Wix or Squarespace. Custom code loads faster, ranks higher, and looks far more professional.

4. Optimise Your Checkatrade Profile

If you're on Checkatrade, make sure your profile is actually working for you:

• Link to your website — profiles with a website link get more clicks and look more credible
• Upload recent photos — customers scroll through your gallery before picking up the phone
• Keep your services specific — "Full rewires," "Consumer unit upgrades," "EICR testing," "Emergency electrician" are better than just "Electrical work"
• Respond to every review — it signals that you're active and professional

Checkatrade charges per lead, so you want every profile view to convert. A strong profile linked to a professional website is the combination that works.

5. Use Local SEO to Dominate Your Area

Local SEO is about showing up when people in your area search for electrical services. Beyond your Google Business Profile, here's what helps:

• Create service pages on your website — "Rewiring in Leeds," "Consumer unit upgrades in Bradford," "Emergency electrician Harrogate"
• Build location pages — if you cover multiple towns, have a page for each area you serve
• Get listed in local directories — Yell, Thomson Local, FreeIndex, Bark. Consistent name, address, and phone number across all of them helps Google trust your business
• Write blog content — posts like "How often should you get an EICR?" or "Signs your house needs a rewire" target searches real customers are making

The more pages you have targeting specific services and locations, the more ways customers can find you.

6. Get on Social Media (It's Easier Than You Think)

You don't need to become a content creator. A straightforward presence on Facebook and Instagram is enough:

• Post photos of completed work — consumer unit swaps, garden lighting, full rewires. Before-and-after shots do well
• Share quick tips — "Why your lights are flickering" or "What to do if your RCD keeps tripping" builds trust
• Join local community groups — when someone asks "anyone know a good electrician?" you want your name in the thread

Two or three posts a week keeps you visible. It takes 10 minutes, and it works.

7. Run Google Ads for Quick Wins

If you want leads today rather than in three months, Google Ads gets you to the top of search results straight away. For electricians:

• Emergency searches convert fast — "emergency electrician near me" is someone who needs help right now
• Target your specific area — no point paying for clicks from 50 miles away
• Send traffic to your website — not your Checkatrade profile where they'll see your competitors too

The key is having a proper website for your electrical business to send that traffic to. A professional landing page with clear services, reviews, and a click-to-call button turns ad clicks into phone calls.

8. Build a Referral System

Word of mouth still works — but you can make it work harder:

• Leave business cards after every job
• Offer a referral incentive — a £20 discount on their next job encourages customers to pass your name along
• Follow up after a week — a quick text asking if everything's working fine keeps you fresh in their mind
• Ask happy customers to recommend you on local Facebook groups

The Bottom Line

Getting more electrical customers isn't about doing one thing brilliantly. It's about building a system — Google Business Profile, reviews, a proper website, Checkatrade, local SEO, social media, and referrals all working together.

The electricians who stay busy year-round are the ones who invest in being found. It doesn't have to cost a fortune or take up all your time. Start with a professional electrician website and a solid Google Business Profile, and build from there.

Axel

Full-stack developer specializing in Shopify and Django. Building automated e-commerce solutions.