How to Get More Kitchen Fitting Customers in 2026

Kitchen fitting is premium work. A single job can be worth anywhere from £5,000 to £20,000 or more. But the flip side is that customers think long and hard before choosing who's going to rip out and rebuild the most important room in their house.

That means if you want more kitchen fitting customers, you need to be visible, trustworthy, and impressive before they ever pick up the phone. Here's how to make that happen in 2026.

1. Get Your Google Business Profile Right

When someone searches "kitchen fitter near me," Google shows three businesses on a map at the top of the results. That's your Google Business Profile. If you're not in those three spots, you're missing out on the most valuable free traffic there is.

To optimise your profile:

• Fill in everything — services, areas covered, hours, a detailed business description
• Choose the right categories — "Kitchen remodeler" as primary, with "Carpenter" or "Cabinet installer" as secondary if relevant
• Add photos regularly — completed kitchens, mid-install shots, close-ups of quality details like soft-close hinges or granite worktops
• Post updates weekly — share finished projects or kitchen fitting tips. Google rewards profiles that are actively maintained

Kitchen fitting is a trade where photos make a huge difference. A profile full of stunning kitchen images is far more compelling than one with a logo and no photos.

2. Collect Reviews That Sell

Reviews are critical for kitchen fitters because of the money involved. When someone is spending £8,000+ on a new kitchen, they're going to read every review carefully before making a decision.

Here's how to build a strong review profile:

• Ask every customer for a review — send a text with a direct link to your Google review page the day after the job is finished
• Encourage detailed reviews — "If you could mention what we fitted and how the process went, that really helps" gets you reviews that sell
• Ask for photos — a customer posting a photo of their new kitchen in a review is incredibly powerful
• Respond to every single review — professional, grateful responses show potential customers you care

Don't wait until you have problems to think about reviews. Build the habit from day one.

3. Build a Website With a Kitchen Portfolio

Kitchen fitting is one of the trades where a website makes the biggest difference. Customers are spending serious money and doing serious research. They want to see your previous work in detail before they commit.

Your website should have:

• A dedicated portfolio page — full-size photos of completed kitchens, ideally with before-and-after shots
• Project case studies — brief descriptions of what was done, what materials were used, and the customer's requirements
• Clear service pages — kitchen installation, kitchen renovation, bespoke kitchens, worktop fitting
• Your service area prominently displayed — "Kitchen fitter covering Birmingham and the West Midlands"
• Customer testimonials — pull the best quotes from your Google reviews

A professional kitchen fitter website with a proper portfolio does more selling than any directory listing ever could. When someone is spending thousands on a kitchen, they want proof that you deliver quality. Your website is that proof.

4. Optimise Your Checkatrade Profile

Checkatrade is worth having as a kitchen fitter, but treat it as a supplement rather than your main lead source. To get the most from it:

• Upload your best kitchen photos — at least 15-20 images of completed projects
• Link to your website — it instantly makes your profile more credible
• List specific services — "Full kitchen installation," "Bespoke kitchen fitting," "Kitchen renovation and redesign" rather than just "Kitchens"
• Keep reviews flowing — ask every Checkatrade customer to leave a review on the platform

The combination of a strong Checkatrade profile linked to a professional website is more powerful than either one alone.

5. Dominate Local SEO

Local SEO is how you appear when people in your area search for kitchen fitting services. The keywords you want to rank for include:

• "Kitchen fitter near me"
• "Kitchen installation [your town]"
• "Bespoke kitchen fitter [your area]"
• "Kitchen renovation [your county]"
• "Fitted kitchen installer near me"

To rank for these searches, your kitchen fitter website needs:

• Location pages — if you cover multiple areas, create a page for each one
• Service-specific pages — separate pages for kitchen installation, renovation, bespoke kitchens, worktop replacement
• Blog content — articles like "How much does a new kitchen cost in 2026?" or "Shaker vs handleless kitchens — which style is right for you?" target real searches and bring in traffic
• Consistent business listings — same name, address, and phone number across Google, Yell, Thomson Local, and other directories

Every page is another opportunity to rank on Google. This compounds over time — the longer your site is live, the stronger it gets.

6. Social Media: Kitchen Reveals Get Massive Engagement

If there's one trade that absolutely smashes it on social media, it's kitchen fitting. Kitchen reveals — showing the finished product after a full renovation — get enormous engagement on Facebook, Instagram, and even TikTok.

Here's what works:

• Before-and-after posts — side-by-side images or a swipe carousel showing the transformation
• Short video walkthroughs — a 30-60 second walk around the finished kitchen with some background music
• Time-lapse videos — if you can set up a phone to record the installation process, these get shared widely
• Tips and advice posts — "5 mistakes people make when planning a new kitchen" type content builds trust
• Join local Facebook groups — community groups are where people ask for recommendations

Kitchen content is aspirational. People love looking at beautiful new kitchens. Use that to your advantage. Even one great reveal post a week can build a significant following over time.

7. Google Ads for Immediate Results

If you want leads now rather than waiting for SEO to build, Google Ads puts you at the top of search results immediately. Kitchen fitting is particularly good for ads because:

• The job value is high — a single conversion can be worth £5,000-£15,000
• People searching "kitchen fitter near me" are serious buyers, not tyre-kickers
• You can target your exact service area

The essential requirement: send the traffic to your own website, not your Checkatrade profile. On Checkatrade, they'll see your competitors. On your kitchen fitter website, they see only you and your best work.

8. Ask for Referrals Properly

Kitchen fitting has a natural advantage for referrals: everyone who visits your customer's house is going to see the kitchen. Friends, family, neighbours — they all comment on a new kitchen.

Make the most of it:

• Leave business cards and a fridge magnet in the new kitchen after every job
• Offer a referral incentive — "Refer a friend who books a kitchen and get £50"
• Follow up after 2-3 weeks — ask how they're getting on with the new kitchen, and if anyone's mentioned wanting one done
• Ask for introductions — "If any of your neighbours are thinking about a new kitchen, I'd be happy to pop round and have a chat"

9. Partner With Kitchen Suppliers

This is an underused strategy that works brilliantly:

• Independent kitchen showrooms — they sell the kitchens but need fitters to install them. Become their recommended installer
• Worktop suppliers — customers buying worktops often need fitting. A partnership benefits both sides
• Appliance retailers — people buying built-in appliances need someone to fit them
• Builders and property developers — new builds and renovations always need kitchen fitting
• Interior designers — they specify kitchens but need reliable fitters to install them

A good supplier partnership can provide a steady stream of quality work without you having to do any marketing at all.

The Bottom Line

Getting more kitchen fitting customers comes down to being visible where customers are looking and presenting your work in the best possible light. Google Business Profile, reviews, a website with a strong portfolio, local SEO, social media reveals, and smart partnerships — they all work together.

Kitchen fitting is premium work, and customers expect a premium presentation. Invest in your online presence, showcase your craftsmanship, and the work will follow.

If you want a professional kitchen fitter website that's built to win high-value work, we can have you online in 7 days. One-time payment, no monthly fees, and designed to make your kitchens look as good online as they do in person.

Axel

Full-stack developer specializing in Shopify and Django. Building automated e-commerce solutions.