Choose Your A.X.E.L Plan
From apprentice to guv'nor — we've got a plan that fits your business. Start free, scale as you grow.
Just getting started? Try our free Apprentice plan — 10 leads/month, no card needed.
Lead Goblin
Hoard every lead. Quote fast. Get paid.
For active lead generation
- ✓Unlimited leads
- ✓Lead map view
- ✓Quotes & invoicing
The Grafter
Does the work AND runs the books.
Complete business management
- ✓Job management
- ✓Expense tracking
- ✓Materials catalogue
- ✓Recurring invoices
The Gaffer
Running a crew? This one's for you.
Team management & reporting
- ✓Team management
- ✓Timesheets
- ✓P&L reports
- ✓Everything in Grafter
The Guv'nor
Full empire mode. Run the whole show.
Unlimited leads · 5 seats included, +£9/extra
Everything in The Gaffer + custom branding + priority support
Compare All Plans
| Feature | 🔧The ApprenticeFree | 🧌Lead Goblin£19/mo | 🔨The Grafter£29/mo | 👷The Gaffer£39/mo | 👑The Guv'nor£59/mo |
|---|---|---|---|---|---|
| Leads | 10 leads/month | Unlimited leads | Unlimited leads | Unlimited leads | Unlimited leads |
| Users | 1 user | 1 user | 1 user | 2 seats included, +£12/extra | 5 seats included, +£9/extra |
| Lead Management | ✓ | ✓ | ✓ | ✓ | ✓ |
| Calendar | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead Map | — | ✓ | ✓ | ✓ | ✓ |
| Job Management | — | — | ✓ | ✓ | ✓ |
| Timesheets | — | — | — | ✓ | ✓ |
| Team Management | — | — | — | ✓ | ✓ |
| Quotes & Estimates | — | ✓ | ✓ | ✓ | ✓ |
| Invoicing | — | ✓ | ✓ | ✓ | ✓ |
| Expense Tracking | — | — | ✓ | ✓ | ✓ |
| P&L Reports | — | — | — | ✓ | ✓ |
| Materials Catalogue | — | — | ✓ | ✓ | ✓ |
| Recurring Invoices | — | — | ✓ | ✓ | ✓ |
| Custom Branding | — | — | — | — | ✓ |
| Priority Support | — | — | — | — | ✓ |
Track Every Lead
Capture leads from any source, see them on a map, and never let one slip through the cracks. Know exactly where your work is and where your next job's coming from.
Quote to Invoice
Send professional quotes on site, convert them to invoices with one tap, and track every expense. From first enquiry to final payment — all in one flow.
Manage Your Team
Track timesheets, assign jobs to your crew, and pull P&L reports that actually make sense. See who's where, what's profitable, and where to grow next.
Website + A.X.E.L Bundle
Book a website with Axel Up and get your first 30 days of A.X.E.L free
Complete web presence + lead management. The perfect combo for growing trades.
Get Your BundleFrequently Asked Questions
Can I switch plans anytime?
Yes, you can upgrade or downgrade your plan anytime. Changes take effect immediately, and billing is prorated.
Is there a free trial?
Yes! All paid plans come with a 14-day free trial. You'll enter card details at signup so your subscription kicks in seamlessly after the trial. The Apprentice plan is completely free forever with 10 leads per month — no card needed.
Do I need a website to use A.X.E.L?
No, A.X.E.L works as a standalone platform. However, when you book a website with Axel Up, you get 30 days of A.X.E.L free.
What payment methods do you accept?
We accept all major credit and debit cards via Stripe. Payments are secure and processed monthly.
Can I cancel anytime?
Yes, there are no contracts or cancellation fees. You can cancel your subscription at any time from your account settings.
Do you offer refunds?
We offer prorated refunds for annual subscriptions. Monthly subscriptions run until the end of the billing period.
Ready to Get Your Trade Business Organised?
Start managing your leads, quotes, and jobs — all in one place.