Axel

Over 10 years running businesses — e-commerce, coffee machines, digital marketing — and through all of it, the same thing kept coming up: most small businesses have terrible websites.

They're either paying £50/month for a template that looks like everyone else's, locked into contracts they don't understand, or they've got nothing at all. Tradesmen, local businesses, startups — same story everywhere.

I studied BSc Business & Management and then MSc Digital Marketing, both at the University of Salford. The business degree gave me the commercial sense — understanding margins, operations, what actually makes a business tick. The marketing masters taught me how people find businesses online and what makes them pick up the phone.

That combination is why Axel Up sites are built differently. It's not just clean code — every page is structured around how Google ranks content and how real customers make decisions. SEO, conversion, page speed — it's all baked in from the start, not bolted on after.