Send Leads Straight Into Your Clients' Dashboard
You generate leads for tradesmen. A.X.E.L manages their business. Connect the two with our API — your leads land directly in their dashboard, ready to quote and close. No spreadsheets, no emails, no leads falling through the cracks.
From Your Campaign to Their Dashboard
One API call. That's all it takes to get a lead from your ad, form, or directory listing into your client's A.X.E.L dashboard — named, tagged, and ready to act on.
Your Source
Google Ads, Facebook, directory, website form
A.X.E.L API
POST /api/leads
Client Dashboard
Lead appears instantly, ready to quote
Built for Agencies That Serve Trades
If you're generating leads for plumbers, builders, electricians, or any trade business — this is how you deliver those leads professionally.
Marketing Agencies
Running Google Ads or Facebook campaigns for trade clients? Push the leads directly into their A.X.E.L dashboard instead of forwarding emails.
Lead Generation Companies
Sell leads to tradesmen? Deliver them through A.X.E.L and your clients get a proper CRM to manage them — not just a phone number in a text.
Trade Directories
List tradesmen and generate enquiries? The API lets you push those enquiries straight into the tradesman's business management tool.
Simple Integration, Powerful Results
We keep the technical side simple. You get API credentials, send us the lead data, and we handle the rest.
Apply for Access
Tell us about your business and the trade clients you work with. We'll review your application and set up your partner account.
Get Your API Key
We issue you API credentials and documentation. Each of your clients gets a unique identifier so leads route to the right dashboard.
Start Sending Leads
POST leads to our API with name, phone, email, job details, and source. They appear in your client's A.X.E.L dashboard instantly.
POST https://portal.axelup.dev/api/leads
{
"name": "Sarah Johnson",
"phone": "07700 900123",
"email": "sarah@example.com",
"postcode": "M20 4BX",
"message": "Need a boiler replacement",
"source": "google_ads"
}
// → Lead appears in client dashboard immediately
What Your Clients Get
When you onboard a client onto A.X.E.L, they don't just get a lead inbox — they get a full business management platform. That makes your leads more valuable.
Leads Dashboard
Every lead you send appears with full details — name, contact, job description, source. Tagged with your agency name so clients see where leads come from.
Quote-to-Job Pipeline
Clients turn your leads into quotes, then jobs, then invoices — all inside A.X.E.L. You can see which leads converted, proving your ROI.
Full Business Tools
Invoicing, expenses, team management, calendar, accounting integrations. Your client gets a complete operation tool — not just a lead list.
Why Partner With A.X.E.L?
This isn't just good for your clients. It's good for your business too.
Stickier Client Relationships
When your leads flow into a tool the client uses every day, you become part of their workflow — not just another agency they can swap out.
Prove Your Value
See which of your leads turned into quotes, jobs, and revenue. Show your clients actual ROI — not just click-through rates.
Professional Delivery
Stop sending leads via email or CSV. Your leads appear in a proper dashboard with notifications — your clients take them seriously.
Simple API
RESTful JSON API. Standard authentication. Webhook support for lead status updates. Your developer can integrate it in an afternoon.
Ready to Connect Your Leads?
Partner API access is currently available by request. Tell us about your business and the clients you serve — we'll get you set up within 48 hours.