A.X.E.L
Business Type

The Office and The Field

Sound like you?

You've got 5-10 people split between the office and the field. There's usually someone in the office — the coordinator — who keeps everything running. A.X.E.L gives that person a command centre.

Your Day

Your office coordinator starts the day with A.X.E.L's dashboard. She can see every lead that came in overnight, every job scheduled for today, and which invoices need chasing. When a customer calls to reschedule, she can move the job and the team member gets notified automatically. No more 47 WhatsApp messages in the group chat just to move one appointment.

A Day With A.X.E.L

See how A.X.E.L fits naturally into your routine — morning, midday, and evening.

Morning
8:30 AM: Lisa (your office coordinator) opens A.X.E.L and sees the overnight activity: three new leads from your website, one quote accepted (customer clicked 'approve' at 11 PM last night), and two maintenance contract invoices that went out automatically. She's got the full picture before her first coffee. The team's schedules are set, customers know when to expect engineers, and she can focus on the exception cases instead of just keeping track.
Midday
1:15 PM: Customer calls asking to move Friday's boiler service. Lisa can see which engineer was assigned (Gary), what his Friday looks like (fully booked), and who else is qualified for boiler work (Mike's got a free afternoon). She moves the job to Mike, both engineers get notified automatically, customer gets a text confirmation with Mike's details. Total time: 90 seconds. No searching through spreadsheets, no group chat chaos.
Evening
5:30 PM: End-of-day dashboard review. Lisa can see that Team A completed four jobs today (all invoiced automatically), Team B is running slightly behind on the big office project (but still on track for Friday completion), and there are two quotes pending that she'll follow up tomorrow. The WhatsApp bot handled 12 customer enquiries today — answering questions, capturing two new leads, and flagging one rescheduling request for her to approve in the morning. She's in control without being constantly interrupted.

Features That Matter To You

These features are designed specifically for businesses like yours.

Operations Dashboard

Complete overview of leads, jobs, team schedules, and payments. Your coordinator's mission control.

Your coordinator needs to see everything at a glance: who's where, what's overdue, which customers need calling back. The dashboard gives them God-view over your entire operation so they can spot problems early and keep things moving smoothly.

Job Reassignment

Move jobs between team members with one click. Everyone gets updated automatically.

When schedules change (and they always do), your coordinator shouldn't have to become a human telephone exchange. Move a job in A.X.E.L and everyone involved gets the memo instantly. No more broken telephone, no more people showing up to the wrong job.

Recurring Invoices

Set up maintenance contracts and regular services. Invoices go out automatically.

Your maintenance contracts and regular customers shouldn't require manual invoicing every month. Set them up once and A.X.E.L handles the rest. Predictable income without the administrative overhead, and customers always know when payment's due.

WhatsApp Bot Integration

Capture leads, send appointment reminders, and handle customer enquiries automatically via WhatsApp. Rescheduling requests get routed to your coordinator for confirmation.

Customers message at all hours — your WhatsApp bot captures new leads, answers common questions, and sends appointment reminders without anyone lifting a finger. When someone asks to reschedule, the bot takes the request and flags it for your coordinator to approve — no autonomous diary changes, always a human in the loop. Add-on: £249 setup + £49/month.

What Changes

Here's how your workflow gets easier when A.X.E.L becomes part of your routine.

How it works now

Your coordinator spends the day putting out fires, answering routine questions, and trying to keep track of who's supposed to be where. The phone never stops ringing with simple queries, and changes ripple through the team via Chinese whispers.

How it works with A.X.E.L

Your coordinator becomes a strategic operator instead of a human switchboard. They can see everything that's happening, make changes that automatically propagate to everyone, and focus on growing the business instead of just surviving the day's chaos.

Real Example

A realistic scenario showing how A.X.E.L works in practice.

Emmaelectrical contractorBirmingham

Emma's got two vans, five sparks, and Rachel running the office. Wednesday morning, major client calls wanting to move a big job from next week to this week — needs three qualified electricians for two days. Rachel opens A.X.E.L, sees who's available when, moves some smaller jobs around, and confirms the big job within 10 minutes. All five electricians get updated schedules on their phones, customers get notified about minor changes, client gets confirmation email. Old way: Rachel would've spent two hours on the phone and probably made a mistake. New way: everything's coordinated before her coffee gets cold.

Getting Started

A.X.E.L is designed to be easy to adopt — no big changes, no steep learning curves.

Get your coordinator set up with admin access and show them the dashboard. Import your current jobs and team schedules. Set up one recurring invoice (maybe a maintenance contract) to see how automation works. Once your coordinator sees how much easier their day becomes, they'll be your biggest A.X.E.L advocate.

Ready to Give It a Go?

A.X.E.L works with how you already work — it just makes the admin bits easier. Start free and see how it fits your business.

Let's talk